The Evaluation of Brand's Country Affiliation Impact on its Value

This project is intended to cover the question about influence of country’s brand attachment on their cost. To determine the significance of how different indicators influence the value of brands multiple regression analysis was undertaken, which made it possible to get the most reliable results. The impact of country’s brand attachment on its value was found and it was defined as the most required result of the research. In addition, particular country indicator that influence on the brand value was identified. The regression models also made it possible to forecast the value of brands, depending on their geographical location. The results can be applied, for example, for creating new brands as an essential criterion for country selection; for analysis of the current state inside companies and reasons that effect interest parameters and, finally, for forecasting. Key words: brand, brand value, country brand, brand’s country affiliation.