Development of New Product Promotion Strategy

The topic of the graduation work is "Development of new product promotion strategy", consists of 85 pages, 28 figures, 12 tables, 3 annexes and 73 sources of literature. Key words: new product, product promotion, marketing tools, promotion strategy. The main purpose of the work is to develop a promotion strategy for the new product. The object of work is LLC "Chromos". The subject of the research is strategies for a new product promotion. The graduation work contains three chapters. The first chapter reflects the theoretical aspects of developing and introducing a new product to the market, in particular, the concept of a new product was given, marketing tools for promoting a new product to the market were considered, strategies for promotion and evaluation of their effectiveness were studied. The second chapter describes the characteristics of the company and analysys of the marketing activities of the company "Chromos" was made. In the third chapter, a strategy for the new product, CHROMOS GX-1000, was developed and evaluation of effectiveness was carried out. The conclusions are drawn from the results of the study.