Multiplier Strategies of Business-models on the Market of Restaurant Services (The Case Study of Ginza Project Holding)

Master's research paper considers the systematization of multiplier strategies of business-models in the restaurant services market by example of Ginza Project holding. Research aim is systematization of business-model multiplier strategies on the restaurant market. Theoretical contribution to the work was the study of using the business-modeling concepts methodology and creation process approaches of business-models, taking into account the specific features of the Russian restaurant business. Scientific novelty shows that restaurant market was not previously considered from the business-modeling point of view and developed due to entrepreneurs practical experience. Advantages of this work include raised demand of interest as this field attracts great attention and requires modern methods of evaluating the company's activities. The list of the main obtained results: 1. Considered demand of business-modeling usage. 2. Business-models on the restaurant market research is presented by: analysis of the market, conducting a survey, in-depth interviews, usage of the case-study method. 3. A description of the complex of the company's current processes in the restaurant market was developed using the example of the Ginza Project holding company and the study of the organization's business process system, taking into account the drawing up of the scheme of the existing organizational structure and its analysis. 4. It was developed a list of perspective directions for further development using the tools of multiplier strategies, taking into account the analysis of business models on the market of restaurant services. The practical result allows implementing optimal development decisions and creating a personalized mechanism for the formation and future promotion of Russian companies’ products or services in the restaurant business. The research is basis on future usage in practice and it can be implement on the existing Russian market.