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Socks Brand Identity

ФИО студента: Elizaveta Faustova

Руководитель: Alexandra Kuznetsova

Кампус/факультет: Faculty of Communications, Media, and Design

Программа: Design (Bachelor)

Год защиты: 2017

"Partak" — tattoo was done with a homemade machine, in the jargon —Amateur, bad, poor or questionable tattoo. The tattoo was originally not so much an indicator of personality, how much of the pagan label, it later became the mark of gangsters and criminals and remains so to this day, according to conservatives. Today tattoo culture has become one of the most practiced and sought after expression. Brand of socks, branding is the topic of my diploma is aimed at fans of trash and kitsch, and partake just represent it trashy kind of art tattoo, and not just serve as the inspiration for the identity, but also become the subject of prints in the series of socks. The range of subjects and images from the criminal section of the most marginalized visual culture for a series of socks due to the tendency of the target audience to cultural eclecticism and postmodern irony. It would seem that the “desecration” of her body — a rather dubious way of expression, but if you look at it as a kind of graphic image, it becomes clear that this is a real fount of inspiration and unusual references that can and should be used. This is the “treasure” part is my visual exploration of “Amateur Culture tattoo. Stories. Images. Aesthetics.” The use of tattoo culture as a base gives us not just the ability to create cool pictures and allows you to establish visual communication with consumers through a new graphic language. Borrowing the “mess” of the tattoo, we turn it into a joke, but humor sells well. Thus from an element of the subculture tattoo has become a design tool.

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