The Analysis of Factors that Influence on Decisions about Purchases of Roasted Coffee except Price

Student: Serkov Nikolai

Supervisor: Galina Polinskaya

Educational Programme: Marketing (Master)

Year of Graduation: 2017

This research deals with the problem of factors that influence on decisions about purchases of roasted coffee except price, including the model development for roasting coffee brand promotion without instruments of price competition. The identification of factors bases on desk and field research and defines the most significant factors. The results that were achieved helps to create the roasting coffee brand promotion model without application of price competition.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses