Branding of Central Andrey Rublev Museum of Ancient Russian Culture and Art

Student: Kovaleva Olga

Educational Programme: Design (Bachelor)

Year of Graduation: 2017

This work was carried out to study the way how to create a brand for the central museum of ancient Russian culture and art Andrey Rublev. The goal of the project is to create a secular image of the museum and bring medieval Russian art into the world space with the help of a new visual language. As a result of the work, a deep analysis of ornamental art, its classification by structure and the identification of the semantic value of each ornament are presented. Also in the process of work was created corporate identity, outdoor advertising and souvenir products for the Andrey Rublev Museum. The recommendations created on the basis of work on the project are to develop the visual language of state museums, to use for its basis museum content and its specifics, based on the features of historical and cultural development.

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