Applying Customer Development Concept in the Internet-Project

The work is of a scientific nature. Theoretical relevance is in the description of the evolution of approaches to the development of a new product or service, the comparison of modern techniques, the identification of factors that influence the choice of the startup for customer development, offering tools and recommendations for conducting a customer development in the Internet projects on the basis of theoretical developments of various authors and empirical research . The aim of the work is to identify and study the features of the application of the customer development model in Internet projects. As the main hypothesis of the study, a proposition is proposed that Internet projects do not fully understand the essence and main method of the concept of client development, resulting in poor results. They create their own product before identifying potential audience problems and mixing them with the solution being developed. Projects choose wrong ways of communicating with respondents, devote little time to working with them, and take no steps to take further steps towards them. The empirical basis for content analysis was the in-depth interviews with the leaders of Russian Internet projects. The choice of content analysis as the main method corresponds to the stated goals, objectives and hypotheses of the study, because, firstly, such analysis is usually used when there is a sufficiently extensive non-systematized material, and 23 interviews can be characterized in this way . Secondly, content analysis, since it is formalized, makes it possible to visually demonstrate the current state of application of the concept of client development. Keywords: customer development, start-up, Internet project.