Assessment of Company’s Competitiveness and Recommendations on its Increase

Student: Malenko Ilya

Supervisor: Vladimir Zakharov

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

Theoretical aspects concerning companies` competitiveness , where competition is defined as a driving force of business entity`s development in the market and the whole economy, are considered in the diploma work. Competitiveness is a main criterion of production performance and assessment of effective management system performance. Different methods and instruments that are necessary for assessment of business entities` competitiveness and their market position are also considered in the diploma work. The approaches to defining criteria of effective competition, economic and qualitative indicators that influence companies` competitive advantages receive full coverage in the graduation work.

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