Food Preferences of Generation Millennium: Between Fast Food and Slow Food

Since the sociology of consumption has appeared in the 20th century, it is important to note the increasing interest in studying food practices and preferences. Scientists try to investigate how food practices influence on our daily life. The key propose of this paper is to reveal the contrast between fast food and slow food. The empirical database is provided by representatives of Millennium generation at the age of 18-25 years. The analysis of data will be carried out by means of the procedure called multistage coding. Firstly, codes which display briefly sense will be assigned for certain fragments of the text, further primary codes will be placed in larger categories. At the final stage categories will be entered in theoretical base of a research. Findings allow to see the difference in food preferences of generation Millennium between Fast Food and Slow Food. The paper includes such sections as introduction, methods, conclusion.