Building a Business Coach Brand Online

The relevance of the research caused by the importance of identifying the specifics of creating and promoting basic components of a personal brand of business coaches, aimed at the sustainable presence of a person in the information field. Now the consumer often, when selecting a business coach, comes to the Internet to search for a coach in social media, website and/or coach blog, and reviews of his work. Scientific novelty: the Developed strategy for the formation of a positive image and reputation of a business coach in the online environment through the use of the Internet portal. The calculations of the economic effect of the implementation of a real business project to create a personal brand as a business coach. Practical significance: recommendations for better use of the tools building a personal brand as a business coach in the on-line environment, the Internet portal. Determined what tools to create and maintain the brand effective. The aim of the study was to determine the most effective tools for constructing a personal brand as a business coach in the online environment on the basis of a media entity which acts as an Internet portal, as a factor of increasing the competitiveness of a business coach. The objectives of the study: - to explore theoretical basis of building a personal brand as a business coach in social networking online environment. - to conduct a study and analysis of the characteristics of modern marketing communications in the on-line environment; - to explore the possibilities of marketing communications the online medium for branding intellectual products business coach and strategy formation of a positive image of a business coach in the on-line environment; - to develop a project to create a personal brand as a business coach in the on-line environment and to make calculations of the economic effect from implementation of the project