Customer Focus as a Factor of Development of the Company’s Brand and the Ways of Its Development

Annotation Customer focus as a factor of development of the company's brand and the ways of its development The object of the research is customer focus of organization. The subject of the research is way to develop customer focus in the organization. The purpose of the study: the study of the customer focus in order to assess the customer focus in the organization PJSC "Moscow Industrial Bank." In this paper, the following research methods were used: theoretical analysis of literature; analysis of corporate documentation and internal publication of PJSC "MInBank"; interview; sociological survey; research "Control Buyer". The structure of the work is represented by an introduction, three chapters, a conclusion, a list of literature and annexes. The introduction reveals the relevance of the chosen topic, determines the degree of its scientific development, object, subject, purpose, tasks and methods of research, reveals the practical significance of the work. In the first chapter, the concepts of "customer focus" and "brand of the company", their interrelation are revealed. The second chapter is devoted to a detailed description of the company PJSC "MInBank", its methods to enhance customer focus. In the third chapter, the shortcomings of customer focus of PJSC "MInBank" are described in details, and recommendations for improving the customer focus of the company are proposed. The results of the study are presented in the conclusion. The study contains 4 tables, 2 figures and 1 diagram, the list of references includes 47 sources. The total volume of the study is 66 pages.