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Choosing Marketing Communication Tools in B2B Service Market

Student: Matyazh Valeriya

Supervisor: Iuliia Olegovna Papushina

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Marketing (Master)

Year of Graduation: 2017

This paper consists of essential aspects of B2B marketing overview such as product features, decision-making process, theoretical models of marketing communication tools choosing. The main advantage of the research is theoretical model development for a quick and easy process of marketing communication choosing according to special features of B2B market companies. As a result of this paper we have proposed detailed recommendations for marketing communications choosing to the freight-forwarding company.

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