Specifics of Marketing Practices on Emerging Markets

Student: Fomin Artem

Educational Programme: Management (Bachelor)

Final Grade: 8

Year of Graduation: 2017

Marketing practices have always interested researchers all over the world due to its practical usefulness and differentiation. In recent years most big companies have been observing the opportunity to work on emerging markets. Such situation refers to their huge economic growth. Nowadays, there are plenty of academic articles written about emerging markets marketing, however most of them are having fragmentary specifics. It causes the main problem of the topic: the huge difference between the theoretical and practical knowledge about marketing practices on emerging markets. With the theoretical literature review, cluster analysis and the expert interviews provided, the study is aimed to analyze and compare contemporary marketing practices on the Russian B2C market sample.

Full text (added May 17, 2017)

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