• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Specifics of Marketing Practices on Emerging Markets

Student: Artem Fomin

Supervisor: Tatiana Vetrova

Faculty: Graduate School of Business

Educational Programme: Management (Bachelor)

Final Grade: 8

Year of Graduation: 2017

Marketing practices have always interested researchers all over the world due to its practical usefulness and differentiation. In recent years most big companies have been observing the opportunity to work on emerging markets. Such situation refers to their huge economic growth. Nowadays, there are plenty of academic articles written about emerging markets marketing, however most of them are having fragmentary specifics. It causes the main problem of the topic: the huge difference between the theoretical and practical knowledge about marketing practices on emerging markets. With the theoretical literature review, cluster analysis and the expert interviews provided, the study is aimed to analyze and compare contemporary marketing practices on the Russian B2C market sample.

Full text (added May 17, 2017)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses