The Role of Videobloggers in Brand Marketing Communication System

Student: Osinkina Ekaterina

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2017

Diploma is a study of the role of videoblogers in brand marketing communication system. The object of the research is videoblogger as a brand communication channel, the subject of research is the format of videoblog content. The aim of the research is to prove the expediency of integrating videoblogers among other types of bloggers into marketing communications of the company. As the main methods of research, were used survey method, as well as the method of expert interviews with managers of marketing departments of companies whose opinion is of sufficient importance for the research, since it will be one of the criteria for determining the most effective methods of promotion. The practical importance of the research is to develop recommendations for market participants in choosing the most effective formats for interaction with users through video blog.

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