Year of Graduation
Analysis of Factors Influencing Engagement of a Reader into the Text
Big Data Systems
The main task of editorial office is transformation of a random visitor to a constant reader. It is provided with high level of user engagement. There is a hypothesis that engagement can be managed with indirect parameters of text, layout, etc. Analysis of existing articles was carried out to investigate an existing of this correlation. Investigated variables are engagement coefficient and conversion on mobile devices. Research discovered that this correlation is exist. At this moment, a causal relationship is checking with A/B-testing.