Analysis of Factors Influencing Engagement of a Reader into the Text

Student: Kuleshov Anton

Educational Programme: Big Data Systems (Master)

Final Grade: 10

Year of Graduation: 2017

The main task of editorial office is transformation of a random visitor to a constant reader. It is provided with high level of user engagement. There is a hypothesis that engagement can be managed with indirect parameters of text, layout, etc. Analysis of existing articles was carried out to investigate an existing of this correlation. Investigated variables are engagement coefficient and conversion on mobile devices. Research discovered that this correlation is exist. At this moment, a causal relationship is checking with A/B-testing.

Full text (added May 21, 2017)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses