Year of Graduation
Ethics Aspect Usage of Big Data Technologies by B2C Companies in Russian Market
Advertising and Public Relations
This work represents one of the first Russian studies elucidating ethical aspects of Big Data usage by B2C companies. Present study includes definitions of personal/user data and introduces application of ethics as regulatory instrument for corporate communications in the era of Big Data and gives reasons for this choice. This paper also contains analysis of data protection policies of major companies using Big Data technologies and analysis of experts interviews as well. The work results in recommendations for B2C companies in the sphere of ethics.