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Student: Panochevnykh Sofya

Educational Programme: Design (Bachelor)

Year of Graduation: 2018

The research examines the impact of typography on brand positioning. Nowadays companies pay great attention to the logo of the brand, but do not think about how typography and font influence to their growth. The study is based on an analysis of academic works in such spheres as typography, packaging design and advertising. The goal of the work is to show how companies can change their positioning depending on the chosen font and typography, and how typography affects the perception of the product.

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