• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Vladyslava Mashchenko
Sports Media Event as the Instrument of Formation of Image of the City (on the Example of 2018 FIFA World Cup in Russia)
Journalism
(Bachelor’s programme)
9
2018
The issue is devoted to definition of influence of a sports media event - the FIFA World Cup - on the image of the city formed by regional media. For the last 4 years Russia has hosted many international sport evens. All these global sports events had influenced image and awareness about the host cities among Russian and international tourists. in its turn, it leads to increase of amount of tourist and investment in accommodation. Taking into account the relevance of the problem, we have analyzed academic sources, have covered theoretical aspects of a media event and FIFA World Cup as media events and also have defined the concept "image of the city" and have estimated a role of a sports media event in its formation. Moreover, we have conduct content-analysis and comparative analysis to articles in the local media of the cities from each cluster of FIFA World Cup - Kaliningrad, Saransk and Ekaterinburg to reach the goal of our isssue.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses