Football Talk Shows as a Factor of Loyalty to the Audience of Russian and Foreign Sports TV-channels

Student: Drevova Iuliia

Educational Programme: Journalism (Bachelor)

Final Grade: 10

Year of Graduation: 2018

This paper explores key features which make football talk shows a tool for leveraging TV audience and changing their perception and opinions in certain situations. Within the topic, works of several authors were examined and analyzed. Various researchers differ on the point of a background of the development of sports broadcasting, ways for involvement of TV audience and the influence of defined formats on the acceptance of viewers. This work is aimed to find out what makes people watch similar programs. We try to answer this question on the example of “Match of the Day” (ВВС), “ESPN FC” (ESPN) and “After Football” [Posle futbola] (Match TV). We will perform structural analysis the data and use method of interview with experts to produce more accurate conclusions. The results of the paper may reveal link between special features of talk shows about football and the loyalty to the audience of sports TV channels and become a theoretical base for further research.

Full text (added May 3, 2018)

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