• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Iuliia Drevova
Football Talk Shows as a Factor of Loyalty to the Audience of Russian and Foreign Sports TV-channels
Journalism
(Bachelor’s programme)
10
2018
This paper explores key features which make football talk shows a tool for leveraging TV audience and changing their perception and opinions in certain situations. Within the topic, works of several authors were examined and analyzed. Various researchers differ on the point of a background of the development of sports broadcasting, ways for involvement of TV audience and the influence of defined formats on the acceptance of viewers. This work is aimed to find out what makes people watch similar programs. We try to answer this question on the example of “Match of the Day” (ВВС), “ESPN FC” (ESPN) and “After Football” [Posle futbola] (Match TV). We will perform structural analysis the data and use method of interview with experts to produce more accurate conclusions. The results of the paper may reveal link between special features of talk shows about football and the loyalty to the audience of sports TV channels and become a theoretical base for further research.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses