Internal Сommunication as the Basis of Employee Loyalty to the Company in the Period of Adaptation

Student: Fomcenco Irina

Educational Programme: Advertising and Public Relations (Bachelor)

Final Grade: 9

Year of Graduation: 2018

This work considers internal corporate communications during the period of adaptation of new employees, contributing to the formation of their loyalty to the company. The definitions of concepts "employee loyalty" and "adaptation period" were given based on the analyzed theoretical approaches. The typology of loyalty was also described. The tools of the corporate communications system, which are used in the period of adaptation of new employees in the company for form their loyalty, are considered and analyzed in detail. The author used the following methods in the research: the survey method and the expert interviews. The relevant conclusions were made on the basis of the research.

Full text (added May 9, 2018)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses