The Image of Russia: the Mythological and Political Characteristics of the Local and Global Context

This work is aimed at studying the image of Russia abroad, the influence of established stereotypes about the country on the mind and the consciousness of foreigners. At the moment, the Russian Federation brand is fragmented, in a fragmented state, and has many problem points. The relevance of this work is, first, on the current agenda. At the moment, the situation unfavorable for the national brand of Russia has developed. Russia is all perceived through accepting stereotypes: an aggressor country, a country without democracy and a country with a dictator-leader. Secondly, in the modern world, not only its diplomatic relations depend on the image of the state, but also many other factors, including public trust, its approval, as well as economic units such as tourism, exports to the country, etc. The methodological basis of this study consisted of the following items: - Analysis of the theoretical basis of the topic - Content analysis of the British and US media in the sphere of economy and politics. The content was encoded for download to the SPSS program to identify correlations and relationships between variables. - Sociological survey of the population of the USA and Great Britain As a result of the study, insights were received on the perception of Russia abroad, the main stereotypes replicated in American and English media were identified, and the level of influence of stereotypes on the image of the Russian Federation abroad was determined. Based on the conclusions, the authors of this work formulated recommendations for improving the image of Russia and its country brand.