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Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Olga Filimonova
Promotion of Science Museums in the Urban Communications System (Moscow Museum of Cosmonautics)
Integrated Communications
(Master’s programme)
2018
A modern museum should be presented, not only as a container with collection, but primarily as a media event. And also should be a significant public place in the urban space, represented in various kinds of navigation schemes and possessing spatial symbolism and lengthy meaning. Development of the museum's communication links, both with the media and with the city. The need to move the emphasis in the development of the museum only from the exposure to the communicative expansion of the museum in the media and the urban environment.

In a highly competitive environment and the struggle for free visitor time, museums need to identify brands - to build an effective communication strategy and build a strong brand both at the external and internal levels. To museums, including scientific ones, a strong brand identity allows improving their opportunities in promoting and holding exhibitions, as well as performing their main tasks. The research allowed to look at the progress of the scientific museum in the media and city space by the example of the Moscow Museum of Cosmonautics.

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