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China’s Soft Power in Southeast Asia: the BRI Connection
This paper analyzes the effectiveness of China's soft power in the ASEAN countries for the implementation of the economic project "One Belt, One Road". The Belt and Road Initiative is becoming a global project whose viability depends on China's success in the neighboring countries, in particular, the ASEAN members. Having determined the importance of the Southeast Asia region in China's foreign policy, the author outlined the tools of soft power that allow Beijing to shape the attitude of the states to the Belt and Road Initiative. This work presents an analysis of these tools, their features and limitations.