Automating the Analysis of a Web Resource Using the Google Analytics System

To complete the study on the topic "Automating the analysis of a web resource using the Google Analytics system," development objects were chosen - a web resource for delivering exotic fruits in Moscow and the Moscow region and an automated system for analyzing the indicators of the developed resource. The purpose of this work is to develop the site and further automate its analysis using the Google Analytics system. Also, during this work, subjects of research were selected: cascading CSS style sheets, HTML markup language, JavaScript programming language and GTM. The topic of automating the analysis of a web site is not new, thus, in the performance of this work there were no problems with finding literature and online sources, as a result, 4 printed publications and 6 online sources were involved in the work. This work contains 43 sheets, 23 images and 0 tables. It should be noted that the performance and quality of any site must be constantly maintained, also it should be noted that web analytics is developing at a rapid pace, new methods for analyzing web resources are emerging. Thus, the final development is not a completed version of the project. To maintain the workability of the web resource and improve it to increase sales on the site, you must: 1. Make adjustments to the site code, and change its design to improve the appearance and quality of service for potential customers. 2. Correct the system for analyzing visitors to the website depending on the purposes and objectives of the advertising campaigns. 3. To place advertising on various platforms with crossing of various types of targeting with the purpose of finding target audience for a web resource on delivery of exotic fruits.