Creating a Marketing Strategy for Bringing Company to the Internet Market

This diploma work is an attempt to develop the marketing strategy to help to get the company “UNICON” out of the current critical situation and enter the retail market to concentrate on E-commerce. The methods used are the main tools of modern marketers, who promote the company to the e-commerce market. The expected results should help the organization, bring its products to new promising sales channels, and increase its profits. The structure of the work consists of an introduction, three chapters, conclusion and a list of literature. The first chapter defines the subject area and provides an overview of the various strategies and necessary tools. The second chapter describes approaches and methods used to present the organization on the market. In the third chapter, basing on the methods and strategies outlined, a marketing strategy is developed to bring a particular company -“UNICON”- to the Internet market.