Digital Communication Tools for the Company and the Client

The development information technology is increasing every year. The process of the emergence and development of digitalization has mainly influenced people's lifestyle and thus reformed business. To be competitive in the market of educational services is necessary to use relevant digital tools in the struggle for the consumer and in the process of promotion and positioning of educational programs and services. Therefore, in this work it is important to develop a tool that would allow to evaluate the digital communication of the University and the client and a model that would allow to Orient the University on what digital tools need to be developed to interact with the client and how they can be used. Moreover, by calculating the Pearson correlation index, you can find the influence of satisfaction level of the University's digital communications on overall satisfaction from studying in the University and on their willingness to recommend the University to friends.