Gender Aspects of On-line Advertizing Perseption

This scientific research is devoted to the gender perception of Internet advertising through such information distribution channels as social networks and e-mail. Today marketing is seen as a science that is at the intersection of a number of disciplines such as sociology, biology, economics and management, and accordingly, in this work were touched aspects relating to trends in society, behavioral factors of consumers, financial aspects of advertising campaigns, and also strategic guidelines. All this was analyzed on the example of Nizhny Novgorod LLC "Gorod Lesa", which sells lumber, both through the online store and through a retail outlet. During the research, media advertising campaigns were created in the social network Vkontakte, and e-mail distribution, during which the reaction, consumer behavior and their economic efficiency were analyzed. The object of the study was the potential consumers of the company, using the Internet. The subject was gender specific features of the perception of Internet advertising. Thus, the main goal of the study was the development of effective marketing strategies for promoting goods and services on the Internet with the help of consumer gender segmentation. An important result of this work was the acceptance of the fact that not always economic analysis is capable of accurately assessing the developments in the market. For example, it was found that, despite the fact that women bring less profit to the company than men, they are the driving force behind the organization's advancement in a highly competitive market with building materials.