Promotional Program Development of the Products for the Meat Factory

Student: Khomiak Nikita

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Year of Graduation: 2018

Nowadays, development of promotion program is one of the key elements of any company's marketing activities. Correctly selected promotion tools can effectively influence consumer choice. The relevance of the topic is due to the drop in Mikoyan's revenues and the decline in brand recognition and trust in recent years. The purpose of the work is to develop a promotion program for the products of the Mikoyan. In the process of research, we determined the target audience of the company store through a consumer survey, studied competitors by the secondary data analysis, and examined the current marketing promotion of company. Based on the received promotion program includes 7 events based on the following promotion methods: advertising, direct marketing, sales promotion, and public relations. The results of this work can be used by Mikoyan to increase consumer demand for its products.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses