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Development of Online Marketing Strategy for a Network of Creative Schools

Student: Kirill Marenkov

Supervisor: Irina N. Shafranskaya

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Marketing (Master)

Year of Graduation: 2018

The main task of the research project is the development of the strategy for the online promotion of the international franchise of creative school. This work is relevant due to the need to develop tools that allow the network of creative schools to effectively scale marketing tools to a fast-growing network of branches in different geographic regions. This approach has already allowed us to distribute the cost of generated leads in comparison with the established target. As an object of research in this work is an online promotion strategy for the network of creative schools. The subject of the study is a set of research methods, promotion channels, target audiences, landing pages, promotional materials and analytical tools. The applied relevance of the work is to develop sets of specific elements of the communication strategy: audiences, tools, landing pages, visual materials, and their best combinations, which allows you to flexibly combine marketing tools depending on the needs of individual branches within the overall promotion strategy.

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