• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Kirill Marenkov
Development of Online Marketing Strategy for a Network of Creative Schools
Marketing
(Master’s programme)
2018
The main task of the research project is the development of the strategy for the online promotion of the international franchise of creative school.

This work is relevant due to the need to develop tools that allow the network of creative schools to effectively scale marketing tools to a fast-growing network of branches in different geographic regions. This approach has already allowed us to distribute the cost of generated leads in comparison with the established target.

As an object of research in this work is an online promotion strategy for the network of creative schools. The subject of the study is a set of research methods, promotion channels, target audiences, landing pages, promotional materials and analytical tools.

The applied relevance of the work is to develop sets of specific elements of the communication strategy: audiences, tools, landing pages, visual materials, and their best combinations, which allows you to flexibly combine marketing tools depending on the needs of individual branches within the overall promotion strategy.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses