Research into the Peculiarities of Influencer Marketing

Student: Poliakov Aleksandr

Educational Programme: Electronic Business (Master)

Year of Graduation: 2018

The present paper is devoted to the study of features of Influencer Marketing. Informational, technological, communication and other peculiarities of Influencer Marketing are considered. Platforms, methods and tools related to the concept of Influencer Marketing are described. Description of the main actors (opinion leaders) is presented. Influencer Marketing tools are considered from the point of view separating offline and online environments. A detailed description of them is also presented. A comparative analysis of the effectiveness of using the Influencer Marketing tools on the Internet and offline is conducted in a separate chapter. The obtained conclusions could be of interest to marketing professionals.

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