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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Aleksandr Poliakov
Research into the Peculiarities of Influencer Marketing
Electronic Business
(Master’s programme)
2018
The present paper is devoted to the study of features of Influencer Marketing. Informational, technological, communication and other peculiarities of Influencer Marketing are considered. Platforms, methods and tools related to the concept of Influencer Marketing are described. Description of the main actors (opinion leaders) is presented. Influencer Marketing tools are considered from the point of view separating offline and online environments. A detailed description of them is also presented. A comparative analysis of the effectiveness of using the Influencer Marketing tools on the Internet and offline is conducted in a separate chapter. The obtained conclusions could be of interest to marketing professionals.

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