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Motivational Profile of the Millennium Generation in Comparison with Previous Generations

Student: Madina Gafurova

Supervisor: Evgenia S. Balabanova

Faculty: Graduate School of Business

Educational Programme: Human Resource Management (Master)

Year of Graduation: 2018

Numerous popular press articles have reported that Millennium Generation (GenY) employees have motivational profile different from their previous generational cohorts. Many of these articles have claimed that members of the Millennium Generation (GenY) were more concerned with rewards, recognition, and status when compared to previous generations, yet these claims were rarely supported by empirical evidence. The purpose of this study was to add to the scientific research on generational differences in the workplace by investigating differences in intrinsic and extrinsic work values between Baby Boomers, Generation X, and Millennium Generation. These findings add to the lack of research in generational differences in the workplace and have practical implications for the HR management of the emerging Millennium Generation workforce.

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