Analysis of the Healthy Food Market in St. Petersburg to Estimate a Potential of a Product (Dietary Soup)

Recently Detox Pro, one of the leading companies providing healthy cleansing programs in Saint Petersburg, has encountered a plateau in terms of the earned profits. Being a witness to the unprecedented abundance of companies offering a wide variety of healthy nutritious alternatives in the health industry, the company anticipates difficult times due to the tightening of the competition and decides to take a proactive approach in creating a new competitive advantage. The aim of the study is to justify the introduction of a new soup-based cleansing program into the range of the Detox Pro offer. First of all, secondary data was examined in order to identify the worldwide economic trend for healthy nutrition and analyze Saint Petersburg market of healthy nutrition. Questionnaire and in-depth interview will be used in work in order to confirm demand and formulate recommendations on how to promote.