Marketing Technologies for making a United Product of a Touristic Destination with a Variable Set of Attractions on the Example of Krasnodar Region

The master’s thesis is devoted to the issues of place marketing. The study considers the theoretical basics of the place development and promotion including: mechanism of action, different approaches, principles, tools of place marketing; features of a touristic destination – that allows the author to formulate the general definition of place marketing within complex approach and create the scheme of a territory’s design. Also, there were drew the tendencies and effective tools of place through a review of the world and Russian experience. Further, attention was devoted to Krasnodar region as an object of application the marketing technologies for the territory’s promotion in Russia and as one of the most perspective touristic destination in the country. There were analysed touristic opportunities of the region and prepared the proposals for the development and promotion the destination of Krasnodar region in Russia.