Gamification as a Services Promotion Tool in the Digital World

As you know, marketing is always focused on buying motives. Different innovations direct a person to the right organization or brand. Gamification is also among the newest innovations of modern marketing. We all love to live "playing", to be involved in the interaction with the brand. In early childhood, games – the main means of learning the world and development, and later, changing forms, they are present in human life, as they satisfy the ability to entertainment, communication, leisure, success or self-assertion in a particular social group. Therefore, it is natural that marketers use gaming techniques in various areas of marketing activities, especially in branding, promotion of goods and services to the markets, as well as advertising. Currently, gamification has gained immense popularity in the field of advertising and promotion. In this regard, the purpose of this work is to analyze the theoretical aspects of this subject, to develop the stages of implementation of gamification in the marketing processes of the company and to create a technical task for the implementation of the game application for the company in the field of metal. In the framework of the work had received the information from which was compiled phase diagram of the implementation of gamification in marketing processes and prepared technical specifications.