• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Natalia Vorobeva
Managing Cultural Consumption Processes of Sport Mega Event Visitors
9
2018
The aim of this master thesis is to identify factors that influence on managing cultural consumption processes of sport mega event visitors. This subject is especially important in the context of holding 2018 FIFA World Cup in Saint-Petersburg where together with the questions of logistics organization, marketing strategies, volunteer management the question of organizing cultural entertainment for tourists and citizens will be discussed.

In the furtherance of this aim the following objectives were attained: theoretical approaches to defining the concept of cultural consumption and cultural practices were considered; specialties of cultural consumption in the context of sport event tourism were identified; specialties of cultural place branding during sport mega events were considered; cultural practices of sport mega event visitors were analyzed using instruments of web analytics; the factors that influence on cultural consumption of sport mega event visitors were identified; the image of Saint-Petersburg before 2018 FIFA World Cup Russia was determinated and finally the complex of recommendations for promoting cultural brand of Saint-Petersburg during 2018 FIFA World Cup Russia was developed. In particular, on the basis of these research results the recommendations for creating cultural programme for the football cup fans were proposed. This cultural programme aimed at drawing attention not only to football cup, but also to the place of its holding, Saint-Petersburg, that will allow to demonstrate cultural and tourist potential of the city on the international stage.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses