The Efficiency Analysis of the Media Advertising Tools on the Example of Company "Aquamarine"

The topic: The Efficiency Analysis of the Media Advertising Tools on the Example of “Aquamarine” Campaign. Author: Ibulaeva Natalia The work consists of an introduction, three chapters, conclusion, list of references and applications. In the introduction, the relevance of the chosen topic, purpose and objectives were disclosed. The first cchapter is devoted to the theoretical part of the work. The basic concepts and features of Internet marketing are revealed. The main tools and performance indicators are also considered. The second chapter is devoted to the practical part of the final qualifying work. Was reviewed by the advertising campaign of residential complex "Aquamarine". The tools that were used and considered the results of advertising campaigns were analyzed. Statistical indicators were considered: Ctr, bounce rate, depth on the site, bounce rate, etc. The third chapter summed up the practical part, what results were obtained and formulated recommendations for future successful advertising. Recommendations were given for writing texts and settings. In conclusion, all the work done is summarized and conclusions are formulated. Also worth noting is the contribution by the student (Ibuleve Natalia Ivanovna) in advertising placement. The student was practicing in the company “E-Promo”, where she directly led these placements and applied recommendations to improve the effectiveness of advertising campaigns.