Marketing tools for social and economic development of the cities

The use of marketing tools generates competition between cities, which gives impetus to the development and improvement of cities in order to match the status of a developed, progressive city and to access the various benefits of successful cities: resources, investment, human capital. The purpose of the course work is to identify the tools of marketing policy, evaluate their effectiveness and analyze the current Russian practice of applying marketing policies in cities. In the paper, general approaches to municipal marketing, the modern Russian legal field of marketing policy of cities are considered. They also touched upon the problems of implementing the city's marketing policy, namely, what barriers stand in the way of the local authorities' marketing policy.In the second chapter of the work, marketing tools were examined and their effectiveness assessed, marketing communication tools and policy mechanisms for objectives were described, as well as existing ways of assessing the effectiveness of the marketing policy. The final chapter was an analysis of the Russian practice of application and effectiveness in the use of municipal marketing tools at three levels of cities: regional centers, cities with a population of 100 thousand people to 500 thousand people, small towns with a population of less than 100 thousand people. On the basis of the work, the conclusion is drawn that he use of a complete formalized set of marketing tools does not ensure success / failure on the way out: in the absence of some components of the marketing strategy, the cities have high ratings among the city's guests.