Strategic Alternatives Development (The Case of IT-Company «Neuron.Digital»)

Student: Klimenko Pavel

Educational Programme: Management (Bachelor)

Final Grade: 7

Year of Graduation: 2018

The present paper contains a theoretical description of the strategy and its classification, strategic process and methods of strategic analysis, as well as a comprehensive analysis of the external and internal environment of the IT organization “Neuron.Digital”, which is in a crisis. The analysis is conducted with an aim to propose a set of strategic alternatives to the company that has difficulties in defining a future strategy. For this purpose, interviews were conducted with the employees of the project office and the heads of functional groups (team leads), as well as the content analysis of industry analytical reports and articles. As methods for analyzing the collected information, such well-known techniques as PEST, SWOT, SNW, 5 Porter forces, 7S McKinsey were used. In result of the study a set of recommendations on specific strategies of corporate and business levels were formulated.

Full text (added May 27, 2018)

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