Correlation Between Gender Stereotypes and the Perceived Effectiveness of the Staff Member in the Organization: Cross-Cultural Analysis

This study examines the relationship between gender stereotypes and the perceived effectiveness of an employee of the organization through cross-cultural analysis. The study was conducted to determine the presence or absence of a connection between specific gender roles and effectiveness in different cultures. The participants in the experiment were representatives of Italian culture (100) and Russian culture (100) , who currently live in Russia. The following hypotheses have been proposed: (1) assessment of employee performance depends on the gender of the employee being assessed; (2) evaluation of employee performance depends on whether the gender of the employee corresponds to the gender stereotype in the profession. In addition, we raised the research question: what are the differences in the relationship between gender stereotypes and employee performance evaluations in Italy and Russia. The results of the research will open up new opportunities for a more detailed study of gender roles through different cultures.