The Main Areas of Application of Big Data for the Development of the Pharmaceutical Industry and Improving the Quality of Medical Care

Student: Petrova Mariya

Educational Programme: Health Care Administration and Economics (Master)

Year of Graduation: 2019

The avalanche accumulation of medical data of various formats, the complexity of their analysis and interpretation create the prerequisites for the implementation of Big Data technology in health care, medicine and pharmacy. Today, more and more medical organizations around the world are thinking about how to more effectively and efficiently use electronic systems and patient databases that contain a huge amount of useful information. Analysis of this information will allow you to get away from the usual data collection and get valuable knowledge for all branches of healthcare: directly in medicine for diagnosis, choice of treatment methods and selection of drugs, in pharmacy - for drug development, marketing and business plans, as well as administrative government tool, for example, to control epidemics.

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