Music Labels in Russia: Structure of Organization and Content Monetization Methods

Purpose: The purpose of the research is to analyze and describe the internal structure of the organization and content monetization methods of a music label (using the example of the “Black Star” music label). Background: There is a considerable amount of research that studies the creative industries separately from specific examples in the music business, for example, Morozov S.A., Kiriya I.V., Pratt T., Hezmondalsh D. The Russian music industry is represented in the literature by the authors Treshchev VV, Bernett R. About the phenomenon of music labels is written enough, including A. Berezovskaya and A. Berezovsky, S. Korneyova, V. Sukhanov.  Method: Descriptive research method is to be used in the following work. This method will help to structure the information regarding creative industries and highlight the position of the music business in it. Historical/genetic method is to be used as well in order to define the origins and development of the music media. By using the method of desk research to the written sources, reliable information on the most effective ways to monetize content will be provided. Expected outcome: It is expected to determine the structure of the organization of the “Black Star” music label and how the departments of the label interact with each other; identify the most effective ways to monetize audio and video content. Keywords: music industry; label; organization structure; content; monetization