Libertarianism and Alt-Right Movement in the Russian-Language Segment of Social Networks

Mikhail Svetov’s popular educational YouTube-channel (SVTV) has been existing since 2017. The amount of its subscribers has increased extremely right after its appearance. The activity of Libertarian Russian Party regional branches grew up as well. Also, in 2017 LRP started to run few Telegram-channels, and an array of ironical or serious public communities appeared in the social network “Vkontakte”. The libertarian agenda supposedly became a part of the modern russian political discourse. Frederic Thrasher, the famous sociologist, presenter of Chicago’s school researching bands and subcultures (having some deviating temper in those days) paid attention to rituals and symbols typical for these subcultures. It was important to typologize and analyze not only the values and cultural standards of that kind of communities, but also their gestures and other communicative practices possessing symbolic content and high representativeness for group members. Codes, symbols, some of the cultural and ethical standards priori produce an identity frame. It’s also concerning the libertarian communities in Russian Internet using a certain rhetoric and a set of symbols as a self-representation way. In the current case we use the Hungtington theory, she represents memes like an instrument of visual rithoric