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Factors of Investment Potential of the Company

Student: Shameeva Sofya

Supervisor: Elena Ryabova

Faculty: Faculty of Economics

Educational Programme: Economics (Bachelor)

Year of Graduation: 2019

Approaches to the concept of "investment potential" are revealed, a comparative analysis is made, the specificity and interrelations of the categories of investment potential, investment attractiveness and investment climate are shown. Investment potential is considered as a multidimensional phenomenon. The structure of investment potential by content elements, factors and levels of economic system is analyzed. The existing methods of assessing the investment attractiveness of the enterprise are considered, their limitations and opportunities in terms of use in the practice of investment analysis are analyzed. Significant factors of investment potential of Russian companies are revealed.

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