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Digital-Media and Mechanisms of Political Activism on the Example of Velvet Revolution in Armenia in 2018

Student: Lilit Andriasian

Supervisor: Ilya Kiriya

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Media Communications (Bachelor)

Year of Graduation: 2019

From April till June of 2018 a velvet non-violent revolution took place in Armenia. Starting as just a protest of few people under a lead of Nikol Pashinyan in less than a week it became a national movement against the occupation of the power by Serzh Sargsyan and the Republican Party. A huge role in activating civilians and organizing the protests had social media, especially Facebook. We search for the characteristics of the connective action in the happened events (W. Lance Bennett & Alexandra Segerberg 2012). The study will be based on a mixed-methods research approach. The results of the paper may reveal key factors that helped the revolution to succeed, see the processes that took place back then.

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