Designing a Digital Platform and Developing a Promotional Strategy (B2B Segment)

The research is devoted to solving an interaction problem between companies and representatives of the art sphere in Russia. The purpose of this work is to design a digital platform and to develop a strategy for its promotion (B2B Segment). The research is focused on studying the approaches of foreign and Russian practices of creating business models; value proposition; indicators required for the financial evaluation of the project; components for designing layouts and landing pages; approaches to creating a promotional strategy. The work consists of three chapters. The first chapter is devoted to analyzing the theoretical aspects of designing a digital platform and developing a promotional strategy. The second chapter is devoted to the analysis of the market in order to identify the target audience, potential competitors, platforms sites suitable for promotion. The third chapter is devoted directly to designing a digital platform, namely, developing a business model and value proposition, conducting financial analysis, creating a platform layout, developing a promotional strategy. The result of this work is a designed digital platform that allows companies to interact with representatives of the Art sphere quickly and conveniently. The obtained results can be used in the development and market launch of a digital platform, which will bring improvements to the current level of interaction between companies and representatives of the Art sphere. The volume of this work is 77 pages. This work also contains 21 tables and 28 figures.