Change Management in the Company JSC "Calcar"

Increased competition in both domestic and international markets often forces companies to develop new products or to find new markets for their existing products. Thus, many companies enter new markets directly or acquire other companies. However, there are risks and difficulties in entering the market. This paper discusses alternative strategies for the company JSC " Calcar”, namely related diversification. This type of diversification is an obvious advantage for Mature companies. The subject of the study of this final qualifying work is the role of changes in the process of implementing the development strategy of the company “Calcar”. Formulation of recommendations for the Board of Directors of the company and the General Director to improve the management of changes in the company “Calcar” is the purpose of the final qualifying work. The main objectives of the study are: •To study the features of strategic management in a rapidly changing market; •To study the methods of choice and decision-making related to the development and implementation of the necessary strategic changes; •Examine the results of the changes. Product diversification is a change in strategy that companies use to introduce innovations that will lead to company growth and increase profits. Diversification strategy – is a competitive strategy. It can be a cheap strategy that companies with limited resources can implement. Because the world we live in is a competitive business environment, the change will always happen. For leaders to succeed in managing change, they must understand and apply effective change management strategies that will help them move forward. Therefore, it is critical that managers are equipped with the right tools to successfully manage change, successfully manage resistance to change, and successfully implement changes that can positively impact organizational performance and employee satisfaction.