The Study of MICE Services Evaluation Specifics in the Business Hotel

Student: Volkova Elvira

Supervisor: Sergey P. Kazakov

Educational Programme: Experience Economy: Hospitality and Tourism Management (Master)

Year of Graduation: 2019

The purpose of this master thesis was to identify the determinants and study the specifics of assessing the perceived level of quality of services on the example of the MICE segment of business hotel N. specificity of the MICE segment in the field of hospitality. The uniqueness of this study lies in the fact that we have carried out studies of existing determinants, and also identified In the analysis of reviews and expert opinion of the hotel management, new determinants, which served as the basis for the formation of a questionnaire, whose data allow us to assess the quality of services provided by a particular MICE hotel.

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