Development and Launch of a New Clothing Brand

Student: Arakelyan Diana

Supervisor: Vladimir Zakharov

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Year of Graduation: 2019

Every year the popularity of social networks increases and, as a result, the number of online purchases is also increasing. for 2019, 10% of online purchases were made via Instagram and according to forecasts, every year, this figure will only increase. The aim of this work is to develop a strategy for positioning and promoting a new Armenian brand using the trends of Instagram marketing. The relevance is that Armenia is experiencing a period of rising national identity. As a result, young people are increasingly beginning to get involved in national traditions, culture, history, etc. The fashion industry, of course, this process has not bypassed.

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