Image of Social Networks in Russia: Knowledge, Perception and Associations

Final qualification work is devoted to the analysis of image of social networks in Russia: knowledge, loyalty, associations and perception. Problems of a research consists that in the market the insufficient number of the qualified online marketing specialists is also practically absent the system of quality profile education on digital-marketing. At the same time the market of marketing specialists is rather narrow and when choosing the employer it is very easy to define the suitable place of work on recommendations. In a theoretical part of final qualification work the economic content, value and problems of formation of image of the organization, methods of formation of image of the organization, the main directions of formation of image of the organization is analysed. In a research part of final qualification work the analysis of the market of social networks is made. Besides, identification of shortcomings of formation of image of social networks for the market of B2B which need to be eliminated or minimized is carried out. In a recommendatory part of final qualification work the project of actions for formation of image of social network VKontakte is developed and also the analysis of influence of these recommendations on economic indicators of activity of advertizing agency is carried out. General conclusion of final qualification work: Social networks are perfect for attraction and deduction of shots. The B2B-company can find the audience, having created thematic community and feeding it with useful and relevant information. Creation of an action in social networks — the good tool for any company both B2B, and B2C. It is impossible to allow transformation of social platforms into the instrument of narcissism. Write not about yourself, and about users. To turn a public of the company into a resource on which clients can find useful information or discuss the issues interesting them with other participants.