New Media as a Means of Attracring Young Audiencies on the Example of Echo of Moscow Radio

Student: Vasilenko Nikita

Educational Programme: Integrated Communications (Master)

Final Grade: 7

Year of Graduation: 2019

"Echo of Moscow" is one of the most famous Russian radio stations. Appearing at the dawn of the USSR, "Echo" was truly the first independent radio in the country. The conversational programs of this media set high standards for new participants in the media market. But most importantly, "Echo of Moscow" always followed new trends and sought to embrace all possible means of communication. Today, "Echo" is a radio, Internet site, video broadcasting on "Youtube" and an extensive presence on social networks. But at the same time the average age of the audience is only growing. Young people do not come to the "Echo". This work proposes to understand the situation and find ways to solve it.

Full text (added May 14, 2019)

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